LECTURERS

Andrea Rurale
Bocconi University, Milan

Andrea Rurale is Lecturer of the Department of Marketing at Bocconi University. At SDA Bocconi, he is Director of the Master in Arts Management and Administration (MAMA). He conducted research and training projects with important enterprises. His research activities focus on cultural marketing, on consumer behaviour, on experiential marketing, on CRM and on marketing communication.
His works have been published in Psychology and Marketing. He was Visiting Professor in many international universities, such as Simon Fraser in Vancouver (Canada), Tinsgua University in Beijing (China), SMU in Dallas (USA), UTS in Sydney (Australia) and Universidad de Aguascalientes (Mexico).



Art Orientation vs. Marketing Orientation in Cultural Institution
Wed 21/11 11:00 – 12:30 RESERVATION
The Role of Pleasure in Arts Consumption
Wed 21/11 14:30 – 16:00 RESERVATION
How Digital Enhance Cultural Appreciation
Thu 22/11 11:00 – 12:30 RESERVATION

Stoyan Sgourev
ESSEC Business School, Paris

Stoyan V. Sgourev teaches Strategy and Management, Organizational Behaviour and Creative Industries Management in the MBA program. He is in charge of the “Cultural Management” track at ESSEC. His research has appeared in leading sociological and management journals. His current research is on the cultural industries, with a particular emphasis on opera and the art market, addressing issues such as innovation and management practices, changing industry structure and problems of product valuation. Stoyan received the Richard Beckman prize of the Sloan Management Review for best paper in 2006. He was a Visiting Scholar at Stanford University, Bocconi School of Management, the Saint-Petersburg School of Management and LUISS Business School.



Workshop for Arts Management Teachers
Thu 22/11 09:15 – 10:45
Art and Finance: Historical Links and Mutual Attraction
Thu 22/11 12:45 – 14:15 RESERVATION
Creative Industries: Managing Uncertainty and Innovation
Fri 23/11 11:00 – 12:30 RESERVATION

Sandra Mermans
Artesis Hogeschool Antwerpen

Sandra Mermans is a lecturer in photography and works as a freelance photographer. She prefers to photograph people in all their diversity but she also likes interior and food photography. The result of this fascination? Intimate character portraits that hold your gaze.



DSLR Workshop + Feedback
Tue 20/11 12:45 – 14:15 + Wed 21/11 16:15 – 17:45 RESERVATION
Artistic City Photography Workshop + Feedback
Tue 20/11 14:30 – 16:00 + Thu 22/11 16:15 – 17:45 RESERVATION

Denise Waddingham
British Council

Denise Waddingham has over 25 years’ international experience in Asia, Europe, Africa and the Middle East; as an EFL teacher, Director of Studies and Senior Teacher and in senior management roles with the British Council for the past 15 years. Denise has served for the British Council in Slovakia, Burma, Nigeria, Kuwait, Egypt and Tunisia and took up her current post as Country Director for the British Council in the Czech Republic in September 2017.
Denise graduated from Brunel University in London with a BA (Hons) in English Literature and American Studies and she also has a Postgraduate diploma in Teaching English as a Foreign Language. She is passionate about education and promoting cultural relations between the UK and other countries.



British Council: The Opportunities
Tue 20/11 11:00 – 12:30 RESERVATION

Anna Pulkertová
J&T Banka

Vystudovala kulturu na Filozofické fakultě Univerzity Karlovy, média na Fakultě sociálních věd UK a teorii a historii moderního a současného umění na Vysoké škole uměleckoprůmyslové. Při škole pracovala jako kulturní redaktorka, později působila v několika pražských galeriích či v Akademii věd a založila neziskovou organizaci. V J&T Bance aktuálně vede oblast J&T Banka Art, která souvisí s unikátní podporou českého současného umění.
V přednášce se zaměří na vypíchnutí základních bodů, kterým se J&T Banka v oblasti podpory umění věnuje a proč. Část přednášky bude věnovaná i formám uměleckých akcí pro privátní klientelu, podívá se také na oblast investic do umění, budování sbírky a spolupráci s uměleckými školami na bankovních projektech.



Investice do umění
Tue 20/11 14:30 – 16:00 RESERVATION

Petr Hájek
The Chemistry Gallery

Zakladatel a majitel The Chemistry Gallery. Byvaly fotbalista a právník. Příznivec mezioborové spolupráce v oblasti propagace kulturních projektů. Kurátor současného umění.
A příběh galerie, která pohnula českým galerijnictvím.



The Chemistry Gallery: The Story
Tue 20/11 16:15 – 17:45 RESERVATION